Do you want a digital marketing job in Cameroon? I can help you with that.
In fact, if digital marketing is the career path you want to follow but you lack someone to guide you in the right direction, this article is for you.
My name is Emile Weyi. Digital Marketing Instructor here at Seven Advanced Academy.
See my 5-year digital marketing predictions for 2021 – 2026.
Let’s get started.
The Seven Skills You Need to Overperform in any Digital Marketing Job in Cameroon
Strategy and Planning Skills
A marketing strategy helps you create products and services with the best chances for making a profit. This is because marketing strategy starts with marketplace research, taking into consideration your optimal target customer, what your competition is doing and what trends might be on the horizon.
If you can’t strategize and plan, you’ll certainly work as an assistant while strategy and planning is done by your manager.
That’s why I’m an inbound marketing enthusiast.
Both the old inbound methodology and the new flywheel clearly define the different steps in digital marketing.
If you approach digital marketing this way, you’ll understand digital marketing as a process in which there is where to start and where to finish – with each stage requiring precise tools to get the job done.
I like to complement this methodology with theories like: online business models, buyer personas, customer journey, content mapping and more.
These concepts will help you understand better the inbound methodology.
I’m also a big fan of marketing documentation. As I tell my students, there is always a template for a strategy you want to implement. Don’t try to reinvent in your early days. With experience you’ll be able to create. But for now, Google should be your friend.
Content Marketing Skills
Articles, videos, podcasts, infographics, ebooks are part of the long lists of content you should be able to create.
The good news is that all of them follow the same principles. For instance. Whether I’m writing a blog post, video script or email, I follow this same technique: “AIDA.”
A = Attention
I = Interest
D = Desire
A = Action.
I love content marketing because of how different it is to traditional marketing.
While traditional marketing sells a product, content marketing sells the idea of your product. Pretty much Steve Job’s kind of marketing right?
Here is my advice for you:
Start reading everything. When you read an article, listen to a podcast or watch a YouTube video, learn from the author’s style to find your own voice.
Then practice, and practice more.
Write and submit to a blog you follow. Get feedback. Join a group (Facebook, LinkedIn) of people who share your passion. Start building your portfolio today.
Conversion Optimization Skills
Digital marketing, inbound marketing, online marketing.
Whatever you choose to call it. You must know how it works – “the process” which we talked about a moment ago.
The most important skills you need is to convert. In other words, getting the prospective contacts (name, email, phone etc.) for sales.
This is so important because you’ll be judged based on conversion rates. In fact, there is a standard for every industry.
That’s the reason why you need to understand landing pages and the tools you need to optimize them.
So, “doing” well on social media without a list of prospective customers to show in an evaluation meeting will not help. Because, there is nothing to forward to the sales department.
Search Engine Optimization or SEO is now a buzz word. Everybody is into it. You should get into it too.
You’ll hear experts talk about Keywords and Long Tail Keywords. You should learn them as well. They are very important because the customer of this age askes everything in Google.
Mastering SEO will enable you to put your business on the first page of Google.
But here is how I want you to look at SEO. Attack SEO from three angles: the side of the robot; the side of the reader; and the side of your customer.
When you create content for Google’s robots, know how much to feed them. A balanced diet is your best bet. Meta tags, Headlines, Voice Search, Featured Snippet, Positive Footprint, Keyword density etc. etc. are what should make up the recipe.
On the other hand, If you concentrate too much on the robots, you’ll give the reader a bad experience. To balance things up, you need storytelling.
At the extreme end, your boss or client as the case may be will want you to put features over benefits. It’s up to you to explain why benefits beat features in digital marketing.
Be a wise SEO expert.
Social Media + Advertising
Social Media is another buzz word.
Something different you can bring to the table when it comes to social media is Automation, Chatbots, Advertising.
As a community manager in Cameroon, you need to know how to automate. A tool like Buffer will post for you across multiple platforms thereby freeing up time so you may concentrate on engagements. The challenge here is to prepare a good number of posts to schedule.
Chatbots automate messenger. You feed them with possible questions and varieties of answers so they can respond to customers on Facebook without human intervention. While you may think this is bizarre, you’ll find out that using a chatbot will force you to dig deep into your customers’ minds. You’ll be able to solve in advance many negative scenarios.
Advertising skills (Facebook Advertising, LinkedIn Advertising) are all essential. A new angle you can give to Facebook Advertising is by using Facebook Business Manager that allows you to use Facebook Pixels to create custom audiences and track conversions.
Indeed, you’ll be very limited as to what you can do with Facebook if you’re not using Facebook Business Manager.
Some years back, the internet was filled with this sentence: email marketing is dead. Others argued it was not.
Well, it is not. There are many email service subscribers which you should be able to use.
You should be able to gather email addresses, create automated workflows, distinguish between Marketing Qualified Leads and Sales Qualified Leads.
In other words, you should know when to pass over a lead to the sales department and when they can send back that lead to you – marketing loop.
This is because, in many companies there is no line between Marketing and Sales.
You should equally know how to prospect with email and follow-up with email.
In fact, my boss Mme Estelle Yomba does not agree but I believe you can’t be a great digital marketer if you’re still using Yahoo mail.
Read and Interpret Data
The world of digital marketing is all about data. You must be able to read analytics and prepare detailed reports.
To do this effectively, you must know what to measure (Key Performance Indicators).
In other words, you should be able to justify the results of your efforts (ROI).
What more can I say.
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Our program is designed to give you all the tools you need to excel and over-deliver in the Cameroon job market.
Other Skills You Need to Take Your Digital Marketing Career in Cameroon to the Next Level
- Website design
- Basic HTML
- Video Marketing
- Mobile Marketing
- Google Ads/PPC
- Google Analytics
- WordPress & Website Management
WhatsApp Now for details about this program.