Full Course
Digital Marketing Strategy & Implementation covers both marketing and sales methodologies. The first week of the course addresses important concepts: traditional vs. digital media, online marketing models; the importance of community in business; digital media types & formats; buyer personas, buyer journey; content mapping; bullseye framework, KPIs in digital marketing, and digital marketing documentation.
With this solid base, you shall move into the inbound methodology where the course will be further broken down into three: strategies for attracting an audience; conversion and lead generation, and sales.
To be able to attract an audience, you need “owned digital media” and strategies like: visual identity and branding; an optimized website; social media; SEO; social media ads (Facebook & LinkedIn); Google Ads; marketing as engineering; content marketing; public relations…
To convert and generate leads, you shall need a deep understanding of: privacy policies; offers (content & sales offers); landing pages; forms; CTAs; email double opt-in; thank you pages; email service providers; down-selling; cross-selling; upselling…
To sell, you shall learn how to work in revenue operations (RevOps) where marketing and sales departments work as one. You shall also learn about lead qualification frameworks like the BANT. But we shall not limit it at that. You shall be able to create a custom lead qualification framework from scratch.
You shall be able to implement marketing and sales service level agreements. At the end of the course, you shall be able to work with CRMs. Finally, this course does not leave out Ecommerce; Instant Messaging platforms like WhatsApp and Messenger which are very important for B2C sales.
The main objective of this course is to help you craft a complete digital marketing and sales strategy from start to finish.
The importance of Digital Marketing for customers has opened up the scope for job creation and opportunities for individuals in pursuing their careers in this ever-demanding domain.
Since Digital Marketing uses online technology as the main backbone, job seekers have to be strong in both the Marketing domain and various tools and technologies that are used for different activities within Digital Marketing.
Customers have options to choose Digital Marketing offerings like Social Media, Content Marketing, PPC, SEO, Email Marketing based on their needs which demand consultants to be more dynamic, flexible, and have the relevant skills and experience in the technologies and digital marketing functions.
As per the report by Naukri.com and Mckinsey on Marketing trends, the most in-demand skills are Digital Advertising, SEO, SM, Content Creation, Curation, Content Strategy. Digital Marketing doesn’t mandate any specific qualifications to get a job as a consultant can pursue a career in this field with some skill-based certifications, online courses, and on-the-job training program.
1. Content strategist
There’s been a huge shift in marketing in recent years away from the “hard sell” often associated with traditional advertising towards providing valuable content. This shift has meant a high demand for content strategists.
A content strategist’s role within the marketing team is to develop a strategy that aligns with both the company (or client’s) business goals and the customer’s needs. They do this by planning high-quality, relevant content that provides some kind of intrinsic value to the reader.
2. Email marketer
With the prevalence of emails – 319.6 billion sent per day as of 2021! – this popular communication channel is an area that brands really need to leverage if they are going to reach their target audiences.
3. SEO specialist
The role of an SEO specialist is crucial to any company with an active, online presence. SEO – Search Engine Optimization – primarily helps to send the right people to the content they are seeking through the careful placing of specific keywords in high quality, relevant content on a website or blog, thereby increasing the visibility of that content on search engines like Google or Bing.
4. Digital marketing manager
The digital marketing manager is responsible for the successful running of digital channels and campaigns that create new customer leads, promote the brand, and contribute to overall company growth.
5. Social media manager
The social media manager is primarily responsible for curating a brand’s online voice and presence via its social media channels.
The social media manager creates, plans and schedule shareable content on sites like Facebook, Instagram, LinkedIn, and Twitter. When a social media campaign is over, they will gather data from users to analyze and report their learnings back to the rest of the marketing team.
6. Copywriter
A copywriter creates clear, compelling text that is designed to inform, provide insights, and guide the reader towards a conclusion that promotes the company, product or brand message. Copywriters are often tasked with different jobs on the team, e.g. producing short-form social media copy for the social media manager, writing long-form articles with the SEO strategist, or writing landing page or product copy with the UX designer.
7. Digital Media Buyer
If you’ve ever seen an advertisement anywhere on any internet-connected webpage or digital product, then chances are you’ve seen the work of a digital media buyer. Advertisements in digital products are an increasingly common and effective way to reach target demographics as more and more people spend more of their lives online.
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