As a result, businesses are rapidly shifting their focus to the online realm to reach their target audiences more effectively. This paradigm shift has given rise to a significant demand for digital marketing professionals.

In this blog post, we will explore the reasons why choosing a digital marketing career is a promising and rewarding path in today’s fast-paced and digital world.

Ever-Growing Industry

Digital marketing is a dynamic and ever-evolving field. As technology continues to advance, so do the strategies and tools used in digital marketing. This ensures that digital marketers are continuously learning, adapting, and innovating to stay ahead in the industry. For those seeking a career with endless learning opportunities and room for growth, digital marketing is a perfect fit.

High Demand and Competitive Salaries

As businesses increasingly recognize the importance of a strong online presence, the demand for digital marketing professionals is soaring. Companies of all sizes, from startups to multinational corporations, require skilled individuals to strategize, implement, and manage their digital marketing campaigns. This high demand inevitably translates into competitive salaries and benefits for qualified digital marketing experts.

Diverse Range of Specializations

Digital marketing offers an array of specialized areas to cater to individual interests and strengths. Whether you excel in content creation, social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, or data analytics, there is a niche within digital marketing that aligns perfectly with your skill set. This diversity ensures that you can find your true passion and make a significant impact within the industry.

Creativity and Innovation

Digital marketing thrives on creativity and innovation. From crafting engaging content to designing eye-catching visuals, digital marketers have the freedom to experiment and unleash their creativity to capture the attention of their target audience.

This aspect of the profession allows professionals to think outside the box and devise unique solutions to marketing challenges, making every day in the digital marketing world exciting and fulfilling.

Real-Time Results and Data-Driven Strategies

One of the key advantages of digital marketing is the ability to measure and analyze campaign performance in real-time. With the plethora of analytical tools available, digital marketers can track the success of their efforts, identify areas of improvement, and refine their strategies accordingly.

The data-driven approach ensures that decisions are made based on concrete evidence, leading to more effective marketing initiatives.

Remote Work Opportunities

The digital nature of the profession also offers remote work opportunities, enabling professionals to work from anywhere with an internet connection. This flexibility is particularly appealing to those seeking a better work-life balance or individuals who wish to explore a nomadic lifestyle.

Additionally, remote work can widen the scope of job opportunities, as location is no longer a limiting factor.

Choose Digital Marketing

In conclusion, a digital marketing career is a dynamic and promising choice for those seeking a path filled with challenges, growth, and creativity. With a high demand for skilled professionals, competitive salaries, and the freedom to specialize in various areas, digital marketing opens doors to a world of opportunities. 

As the internet continues to play an integral role in our lives, the relevance of digital marketing will only increase, making it a valuable and rewarding career choice now and in the future. So, if you have a passion for creativity, technology, and making a significant impact, a digital marketing career may be the perfect fit for you.

Study At Seven Advanced Academy, Practice At SevenDMA

Our Digital marketing program will equip you will the knowledge you need to excel in the industry. You’ll learn from actual marketing projects from our sister company SevenDMA.

After three months in school, you can choose to join the Agency for a two months professional internship to further practice your newly acquired skills. 

In fact, if digital marketing is the career path you want to follow but you lack someone to guide you in the right direction, this article is for you.

My name is Emile Weyi. Digital Marketing Instructor here at Seven Advanced Academy.

See my 5-year digital marketing predictions for 2021 – 2026.

Let’s get started.

The Seven Skills You Need to Overperform in any Digital Marketing Job in Cameroon

Strategy and Planning Skills

A marketing strategy helps you create products and services with the best chances for making a profit. This is because marketing strategy starts with marketplace research, taking into consideration your optimal target customer, what your competition is doing and what trends might be on the horizon.

If you can’t strategize and plan, you’ll certainly work as an assistant while strategy and planning is done by your manager.

That’s why I’m an inbound marketing enthusiast.

Both the old inbound methodology and the new flywheel clearly define the different steps in digital marketing.

If you approach digital marketing this way, you’ll understand digital marketing as a process in which there is where to start and where to finish – with each stage requiring precise tools to get the job done.

I like to complement this methodology with theories like: online business models, buyer personas, customer journey, content mapping and more.

These concepts will help you understand better the inbound methodology.

I’m also a big fan of marketing documentation. As I tell my students, there is always a template for a strategy you want to implement. Don’t try to reinvent in your early days. With experience you’ll be able to create. But for now, Google should be your friend.

Content Marketing Skills

Articles, videos, podcasts, infographics, ebooks are part of the long lists of content you should be able to create.

The good news is that all of them follow the same principles. For instance. Whether I’m writing a blog post, video script or email, I follow this same technique: “AIDA.”

A = Attention

I = Interest

D = Desire

A = Action.

I love content marketing because of how different it is to traditional marketing.

While traditional marketing sells a product, content marketing sells the idea of your product. Pretty much Steve Job’s kind of marketing right?

Here is my advice for you:

Start reading everything. When you read an article, listen to a podcast or watch a YouTube video, learn from the author’s style to find your own voice.

Then practice, and practice more.

Write and submit to a blog you follow. Get feedback. Join a group (Facebook, LinkedIn) of people who share your passion. Start building your portfolio today.

Conversion Optimization Skills

Digital marketing, inbound marketing, online marketing.

Whatever you choose to call it. You must know how it works – “the process” which we talked about a moment ago.

The most important skills you need is to convert. In other words, getting the prospective contacts (name, email, phone etc.) for sales.

This is so important because you’ll be judged based on conversion rates. In fact, there is a standard for every industry.

That’s the reason why you need to understand landing pages and the tools you need to optimize them.

So, “doing” well on social media without a list of prospective customers to show in an evaluation meeting will not help. Because, there is nothing to forward to the sales department.

SEO

Search Engine Optimization or SEO is now a buzz word. Everybody is into it. You should get into it too.

You’ll hear experts talk about Keywords and Long Tail Keywords. You should learn them as well. They are very important because the customer of this age askes everything in Google.

Mastering SEO will enable you to put your business on the first page of Google.

But here is how I want you to look at SEO. Attack SEO from three angles: the side of the robot; the side of the reader; and the side of your customer.

When you create content for Google’s robots, know how much to feed them. A balanced diet is your best bet. Meta tags, Headlines, Voice Search, Featured Snippet, Positive Footprint, Keyword density etc. etc. are what should make up the recipe. 

On the other hand, If you concentrate too much on the robots, you’ll give the reader a bad experience. To balance things up, you need storytelling.

At the extreme end, your boss or client as the case may be will want you to put features over benefits. It’s up to you to explain why benefits beat features in digital marketing.

Be a wise SEO expert.

Social Media + Advertising 

Social Media is another buzz word.

Something different you can bring to the table when it comes to social media is Automation, Chatbots, Advertising.

As a community manager in Cameroon, you need to know how to automate. A tool like Buffer will post for you across multiple platforms thereby freeing up time so you may concentrate on engagements. The challenge here is to prepare a good number of posts to schedule.

Chatbots automate messenger. You feed them with possible questions and varieties of answers so they can respond to customers on Facebook without human intervention. While you may think this is bizarre, you’ll find out that using a chatbot will force you to dig deep into your customers’ minds. You’ll be able to solve in advance many negative scenarios. 

Advertising skills (Facebook Advertising, LinkedIn Advertising) are all essential. A new angle you can give to Facebook Advertising is by using Facebook Business Manager that allows you to use Facebook Pixels to create custom audiences and track conversions.

Indeed, you’ll be very limited as to what you can do with Facebook if you’re not using Facebook Business Manager.  

Email Marketing

Some years back, the internet was filled with this sentence: email marketing is dead. Others argued it was not.

Well, it is not. There are many email service subscribers which you should be able to use.

You should be able to gather email addresses, create automated workflows, distinguish between Marketing Qualified Leads and Sales Qualified Leads.

In other words, you should know when to pass over a lead to the sales department and when they can send back that lead to you – marketing loop.

This is because, in many companies there is no line between Marketing and Sales.

You should equally know how to prospect with email and follow-up with email. 

In fact, my boss Mme Estelle Yomba does not agree but I believe you can’t be a great digital marketer if you’re still using Yahoo mail.

Read and Interpret Data

The world of digital marketing is all about data. You must be able to read analytics and prepare detailed reports.

To do this effectively, you must know what to measure (Key Performance Indicators).

In other words, you should be able to justify the results of your efforts (ROI). 

What more can I say.

Take your digital marketing career in Cameroon to the next level with our Digital Marketing Professional Program.

Our program is designed to give you all the tools you need to excel and over-deliver in the Cameroon job market.

Other Skills You Need to Take Your Digital Marketing Career in Cameroon to the Next Level 

• Website design
• Basic HTML
• Basic Javascript
• Video Marketing
• Mobile Marketing
• Google Ads/PPC
• Google Analytics
• WordPress & Website Management

WhatsApp Now for details about this program.