Full Course
From Digital to Print, Graphic Design is all around us!
In this course, master more than the fundamentals of graphic design. You’ll Also learn video editing.
This course covers five Adobe products:
Photoshop
With Seven Advanced Academy training, everyone can photoshop.
Blur, layer, colorize, swap, combine, blend are the kind of words you’ll become accustomed to when you start with Photoshop. After you have mastered this software, you shall be able to create posters, flyers, brochures, ad creatives, social media posts…
Illustrator
After Photoshop, you’ll jump right into Illustrator – a tool that lets you create anything you can imagine – from logos and icons to graphics and illustrations. By the time you’re done with illustrator, you shall be able to differentiate what you need for your particular project.
InDesign
InDesign is another powerful tool you’ll get to master for the three months you shall be with us. With InDesign you’ll realize that you have everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.
Premier Pro
For video editing and motion graphics, your instructor will take you through Premier Pro and After Effects. Two powerful tools needed by every video editor today.
After Effects
To stand out as a graphic designer, you need After Effects to bring to life what you have learned with Photoshop, Illustrator, InDesign, and Premiere Pro. With After Effects, you shall be able to: remove an object from a clip; start a fire or make it rain; animate a logo or character… With these skills, your social posts and videos won’t go unnoticed.
At the end of this training, you’ll be able to apply the principles of graphic design and video editing in a comprehensive branding project.
Employment of graphic designers is projected to grow 5 percent from 2016 to 2026, about as fast as the average for all occupations. The work of graphic designers will continue to be important in the marketing of products throughout the economy.
The projected change in employment of graphic designers from 2016 to 2026 varies by industry.
For example, employment of graphic designers in newspaper, periodical, book, and directory publishers is projected to decline 22 percent from 2016 to 2026.
However, employment of graphic designers in computer systems design and related services is projected to grow 20 percent over the same period.
Companies are continuing to increase their digital presence, requiring graphic designers to help create visually appealing and effective layouts of websites.
1. Photo editor
Photo editors work with real-life images to adjust, color-correct or combine images to create the desired final image. Image editing can be as simple as adjusting the lighting and color balance on a photograph or as drastic as changing garment colors or adding logo information or banners to the image.
2. Apparel graphic designer
Primary duties: Apparel graphic designers create individual, original images for clothing. They develop a strong understanding of the brand’s customers and ensure their graphics are cohesive and visually appealing to that audience. They design a variety of images and font-based graphics for screen printing on shirts, pocket-placed embroidery designs and any other special designs or prints the brand’s design executives want to include on their clothing.
3. Logo designer
Primary Duties: Logo designers develop visually compelling graphics or symbols to represent a company, product, brand or service. They research the target demographic to gain a strong understanding of what symbols they find appealing and memorable. This designer then chooses distinct colors and shapes that relate to and establish the brand identity of the company or product. Logo designers must also be aware of other designs in the marketplace so they are not copying or recreating a trademarked logo.
4. Packaging designer
Primary duties: Packaging designers—or production designers—develop the box, container and labels on a product to protect the product during shipping and communicate important features to the customer. They use CAD software to write product details in an appropriate font, add graphics to explain the functions and show what the product looks like or how to use it. They often design the package as a marketing tool as well, so they partner with marketing and product design specialists to convey the important product details to the customer.
5. Web designer
Primary duties: Web designers assist in developing websites by creating individual web pages, designing page layouts and developing graphics for the website. They are also responsible for designing the navigation menus, drop-down options and the website’s structure. They may have coding and programming skills, which would allow them to completely develop the website on their own. Web designers partner with the website’s brand or marketing team to determine what content is included on each page and where to place graphics, as well as to ensure continuity as consumers browse the website.
6. Multimedia designer
Primary duties: Multimedia designers create complex animated images and videos using art and computerized animation programs. They plan out the animation by sketching, creating scale models and developing computerized graphics to build the story. They are responsible for developing the graphics for the story’s characters, background scenes and props.
7. Advertising designer
Primary duties: Advertising designers use graphic design, sketching and photography to create visually compelling marketing materials for a brand or company. They create billboards, magazine advertisements, website advertisements and any other requested promotional materials. They sketch or use CAD software to develop an initial concept based on marketing and public relations strategies. They may create a few variations of a concept to present to the advertising leadership, and they listen to the leadership’s feedback to perfect the final design.
8. Publication designer
Primary duties: Publication designers develop the layout, visual appearance and graphics for a range of printed publications. Companies that create annual reports, research papers, books, catalogs and user manuals use internal or freelance publication designers to add images and graphics to the written information. These images help make the data easier to read and can elaborate on written topics by showing a graph or step-by-step instructions to complete a task in a manual. The designer is responsible for developing the images and graphs and incorporating them into the publication in a visually appealing manner.
9. Art director
Primary duties: The art director is a high-level executive responsible for guiding the design team’s vision, directing the theme concept and overseeing all design artwork. They can work in a variety of industries including fashion, print publications, advertising, television or consumer products. The director may be employed by the brand or as a freelancer, but they always work closely with the client or sales team to understand their artistic vision.
1.Digital Branding
Advertising was once the lifeblood of the media industry, and it still is today. Ad income is the bread and butter of most big media sites, and it is the foundation of Google’s empire. The nature of the business, however, has altered because of the shift to the internet. Many media behemoths have made significant changes, allowing smaller, more innovative firms to create their niche.
Graphic designers are required to create new branding designs that take leverage of digital advertising formats and provide businesses with the best return on investment, graphic designers are expected to use all their capabilities to cater to this high-ended and fast-moving marketplace.
2. Digitalization
The digital revolution is centered on digital designing. From websites and apps to digital marketing initiatives, it is shaping graphic designing principles and pre-requisites for user experiences. But this is only the start. From holograms to virtual reality platforms, today’s graphic designers are creating future digital experiences. This is one of the primary reasons why graphic designer jobs are in-demand.
3. Make A Dramatic Contribution
From a simple flyer to a large marketing campaign, every proposed design has the power to make a difference. For example, a poster campaign might inspire anyone to donate blood, a well-designed logo might help a small business acquire more customers, or smart signage may simply lead people in the correct direction.
4. Pictures speak louder than words
Most of us are bombarded with information every single moment through our phones, computers, television, radio, advertisements, publications, and other sources. As a result, our attention spans are becoming shorter. Businesses now have only a few seconds to attract and hold viewers’ attention to maintain marketing efforts viable in the face of this cultural shift. The use of pictures is the ideal answer. This can be an add on to the list why graphic designers are in demand.
Graphic designers can convey complicated messages far more quickly than words.
However, photos must be distinctive, pertinent, and high quality to do this, which brings in the need for designers that can understand the process and deliver what is needed. Graphic designers assist a company in making the move to this new era of succinct, high-speed communication.
5. Viewer involvement is increased by high-quality graphics
Every company wants to improve the number of views, shares, and followers on their company’s social media accounts? Whether it’s for e-newsletters and websites, blogs and social media, or printed materials, high-quality pictures attract far more attention than apps that rely on low-quality, stock, or non-existent imagery.
Image quality is cited by online customers as one of the most critical factors in their purchase decisions. To build more effective marketing products, graphic designers use high-quality photography, infographics, drawings, and video. Now and then companies keep posting graphic designer jobs and photoshop jobs on their website in search of a skilled graphic designer.
6. Strengthen a brand
Is there any firm or brand that you can think of that does not have a well-known logo, color scheme, or typeface? Probably not. Graphic design gives your brand a distinct “face” that helps it stand out and be remembered.
Traditional vs. trendy, serious vs. fun, strong vs. laid back, etc.—your company logo, typography, colors, website layout, and marketing materials provide an intuitive sense of what your firm is like.
7. Help in attracting valuable customers
It’s ideal for businesses to use customized graphic design for rebuilding a website, developing a new logo, or starting a campaign. This guarantees that businesses retain a distinct identity that draws attention, distinguishes their services, and keeps people coming back to see what’s new. The value of attention-getting design may be seen in food packaging industries.
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