Become a Certified Digital Marketing Professional
During board meetings in Douala, Yaounde, Bamenda, Buea, Bafoussam, Limbe, Garoua and Ngaoundere, executives still look at their marketing budgets and ask:
- >How many people actually watched our TV commercial on CRTV?
- >Did anyone buy because of the billboard downtown at Poste Central?
- >Did we really build “brand capital” last year as we sponsored the Lionesses?
- >How’s the response to the headline on our newspaper ad on Cameroon Tribune?
- >Is there another kind of marketing that is cheaper and measurable?